Alice gave us March’s super cool challenge, and then I forgot to post hers! Sorry!!
But doesn’t her statement make you excited to find more about who she is and what she does? Then head over to her Insta and check her out at @scied_alice!
“It‘s time for the April Science Communication Challenge! How do we need to stand to see a rainbow?
First, we need rain. You probably knew about that. Without rain there is no rainbow.
Secondly, we also need some sun. Because a rainbow just appears when the sun rays hit the raindrops and get diffracted. The diffraction depends on the wavelength of the light and since sunlight consists of all colors, it gets split into this beautiful spectrum.
So where do we have to stand to see a rainbow? We have to be right in the middle of sun and rain with the sun at our back. The sunlight travels to the rain (but not right into our eyes), hits the little drops of water and gets diffracted and reflected. The reflected light then hits our eyes and we see the light as a rainbow.
It‘s a beautiful message isn‘t it? Sometimes we have to turn our back to the sun to see the beautiful rainbow. Very poetic.”
March’s SciCommChall is brought to us by Alice! She writes:
You know what I love about being a Science Communicator and presenting my work? It’s a time and place I know where I can be my own enthusiastic self and show all my love for my research. I love to talk about the reasons for what I do. People pick up my enthusiasm and they connect to my reasons and all of a sudden they understand why I do what I do. As Oliver Wendell Holmes, Sr. once said, “It‘s faith in something and enthusiasm for something that makes a life worth living.”
Thinking about what makes you so enthusiastic about your work is the first step towards personal branding.
Lots of people have prejudices against the concept of personal branding. We associate stars or companies with the concept and think that we, as scientists, employees or communicators, don’t need to think about our personal brand.
But really a personal brand is more a statement of who you are and what you bring to the table. Knowing your personal branding statement will help you stay committed and motivated. It’s something unique for yourself and therefore needs to be developed, maintained, and protected.
So the march SciCommChallenge is all about discovering your own personal brand. Try this exercise to find your personal branding statement:
Alice (check out her Insta at @scied_alice) and her #bagofscience
What‘s in your (science) bag? It’s the January #scicommchall
I must admit, my bag is not very science-y. I usually carry coffee and water around with me (stay hydrated friends!) as well as some tools for quick notes and feel-good goodies like hand cream.
Are there any science things in your bag that you carry around because they’re so handy?
“Every year during the last week of June, there‘s the Kiel Week. And on the sports field really close to my home, the balloons start and land and there’s a show five times during the week. Yesterday, I’ve been there for the first time and loved it!
But while watching the show, I noticed something I wanted to see all month: take a look at the sky behind the balloons! These noctilucent clouds are just beautiful. Funny enough they are not really clouds but ice crystals being highlighted by the setting sun in such an angle, that the sun has set a couple of hours before but is still shining on the ice crystals in the upper atmosphere of Earth. I was so excited about this phenomenon that I almost instantly had to talk to my friends who were there with me and just wanted to enjoy the show. I explained them how these clouds aren’t visible in daylight, as they are the highest and faintest of all clouds, located about 80km above the Earth.
I almost instantly had to think of this month’s #scicommchall. This is something I recently developed and that has not always been there. Looking out for phenomena that excite me and trying to explain them has especially come from my #experimentalfriday series and I enjoy this new look on the world a lot. I hope you do too.”
Alice is sharing her contribution to March’s #scicommchall on her Instagram @scied_alice (which you should totally check out!). She writes:
“I‘m finally submitting my concept cartoon for this months #scicommchall – and it‘s about teachers‘ reasons NOT to implement Inquiry-Based Learning and addressing diversity. All of those reasons are hindering factors and are totally legitimate. They‘re not excuses but subjective perceptions of the situation in which teachers assess their opportunities for action. It‘s my job to find those factors influencing the teachers‘ beliefs and their self-efficacy and to convince policy makers and educators of the importance of addressing those factors.”